Life Coaching Websites That Work
The Internet has revolutionized the way most clients search for, find and hire life coaches. More and more prospective clients are doing research online and using search engines to help them find quality coaches to help them solve their problems and achieve their goals. And once they find them, potential clients contrast and compare various coaches to help them find the best fit and make a good buying decision.
That’s why having a quality life coaching website is so important for you and your coaching business! While networking and word of mouth still work as strategies for attracting clients, they can be painfully slow and labor intensive.
The problem is that most life coaching websites are terrible at attracting qualified prospects, connecting and engaging with them and converting them into paying coaching clients.
But the good news is that you CAN easily improve your coaching website and significantly increase the results you get from it.
3 Common Mistakes In Most Life Coaching Websites
I’ve reviewed hundreds of life coaching websites and I see the same common problems over and over again. Here are the three most common mistakes that most life coaches make with their websites.
Mistake # 1 – Putting the focus on the coach instead of the prospective client
This is by far the most common mistake. I would estimate that over 95% of all life coaching websites that I’ve seen are far more focused on showcasing the coach instead of truly engaging and connecting with new prospective clients. These websites usually have lots of information about the coach and their products, services, background, credentials. Their main goal is to showcase the coach as an expert and authority.
Not that this information is not important, because it does have its place, but when a new visitor first gets to your website, you want them to immediately feel like they are in the “right place” and that you can help them. Great life coaching websites focus on the client instead of the coach.
If you think about it, this is an interesting paradox because one of the keys to great life coaching is to remain focused on the client’s agenda instead of trying to inject your own. Well, the same is true about great life coaching websites. Just keep this in mind as you review your own website.
Mistake # 2 – Failing to capture your prospect’s email information
The second most common mistake in most life coaching websites is failing to capture your best prospective client’s email information when they visit your website.
Many coaching websites are nothing more than “online brochure” where visitors can only learn about you and your services or they can signup for coaching. That’s it!
The problem is that most website visitors are not going to be ready to signup for coaching right away. They need time to think about it and consider different options. But once they leave your website, it’s very unlikely that they’ll come back.
The solution is to do a better job capturing the email addresses of your best prospects, the ones that are most likely to turn into ideal clients.
Some coaches may say, “But I do capture email addresses… I have a ‘Signup for my newsletter’ box in every page.”
That’s a start and it may have actually worked 10 years ago, but it doesn’t work very well today. Yes, you ARE going to capture some email addresses this way, but you are leaving a ton of potential clients and business on the table.
You need a much better way to capture leads than this.
Mistake # 3 – Thinking that “if you build it they will come”
After spending hundreds or even thousands of dollars having their professional life coaching websites built, many coaches wait patiently for the phone to ring or for clients to sign up… but nothing happens!
It’s very unlikely that people are just going to show up to your new website unless you take active steps to attract visitors using a combination of free and/or paid marketing strategies like search engine marketing & advertising, writing articles, blogging, social media, SEO and building relationships with others.